# How Cademí works

> The path from content to the student: the content, the sale on the gateway, the delivery, the enrollment, access, release rules and progress.

Cademí is the members area for your courses. It decides **who can open what, and when**. It does not charge the student: the payment gateway does.

In the student area, each buyer watches lessons and takes exams. They also request certificates, earn points and talk to your support team.

## The idea in one minute

You sell the course on a gateway, such as Hotmart. The sale reaches Cademí, and three pieces decide what the buyer gets:

- The **delivery** says what the sale is worth: which products, for how long and with which schedule.
- The **enrollment** links the buyer to a delivery. Each sale creates an enrollment.
- The **schedule** says when each module and each lesson opens.

**The most important rule:** publishing a course gives access to no one. The delivery gives access. Without a delivery holding the code of the product sold, the sale is stored and releases nothing.

## The path from content to student

1. **You organize the content** into showcases, products, modules and lessons. Publishing makes content visible. Publishing gives access to no one.
2. **The sale happens on the gateway** (Hotmart, Eduzz, Kiwify, Stripe and others). The gateway tells Cademí about each event: approved purchase, refund, cancellation, renewal.
3. **The delivery says what the sale is worth.** It sets which products the buyer gets, for how long, with which release schedule and which tags. The products can be chosen products, a whole showcase or group, or every product in the account. A delivery is a one-time sale or a subscription. Without a delivery holding the code of the product sold, the sale is stored but releases nothing.
4. **The buyer receives an enrollment** in that delivery. If they have no account, Cademí creates one and sends the access email. Each sale creates its own enrollment. That is how renewals add up.
5. **Cademí works out access to the product.** It combines all the student's enrollments, free products and the adjustments made just for them. The result is one verdict per product.
6. **Release rules say what is open right now** inside the product. For example: everything at once, one module a week, on a date, after an exam. The rules live in a release schedule. The delivery chooses which schedule the buyer follows.
7. **The student signs in.** First, they accept the platform or product terms, if you set them.
8. **Progress grows** with each completed lesson. Progress can open more content, award points and make the certificate available to request.

The same path, from published content to progress:

```mermaid
flowchart TD
    accTitle: From content to student
    accDescr: Content is published and sold on the gateway. If a delivery holds the code of the product sold, the buyer receives an enrollment; otherwise the sale is stored and releases nothing. The enrollment gives access to the product, release rules say what is open right now, and progress grows with each completed lesson.
    conteudo["Published content"]
    venda["Sale on the gateway"]
    entrega{"Does a delivery hold<br/>the product code?"}
    guardada["Sale stored<br/>Nothing released"]
    matricula["Buyer's enrollment"]
    acesso["Access to the product"]
    regras["Release rules<br/>What opens now"]
    progresso["Progress"]
    conteudo --> venda
    venda -->|Gateway notifies Cademí| entrega
    entrega -->|No| guardada
    entrega -->|Yes| matricula
    matricula --> acesso
    acesso --> regras
    regras -->|Completed lessons| progresso
    classDef destaque stroke:#ff005c,stroke-width:2px
    class entrega destaque
```

Publishing gives no access: what turns a sale into access is the delivery.

**Heads up: this is where most mistakes happen.** Steps 3 to 6 are live. The enrollment points to the delivery and keeps no copy of it. Bia opened the March cohort with a delivery. In April, she edited that delivery for the new cohort. Result: the March cohort changed too. For a new cohort with new conditions, create a new delivery. If the dates are different, also create a new schedule.

## What Cademí decides and what stays outside

| Cademí handles | Outside Cademí |
| --- | --- |
| Who can open each product, module and lesson, and when | Billing: the gateway charges, splits, refunds and renews |
| The student's account and login, the access email | Video: it lives in the player you embed (YouTube, Vimeo, Panda and others) |
| Progress, exams, certificates, points and ranking | Funnel emails and WhatsApp messages: they live in your automation tool |
| Comments, questions, tickets and FAQ | The sales page and the checkout: Cademí only receives the sale notification |

A payment, video or marketing message problem usually has its fix outside Cademí.

## Other ways in

| Path | What gives access |
| --- | --- |
| Free registration (on the login page or through an external form) | The account's free delivery, if there is one |
| Google sign-in | The same as free registration. It creates the student only if free registration is on |
| Free product | Every registered student has it, with no enrollment |
| Import or manual enrollment | The deliveries an administrator grants |
| Diamond Funnel | The funnel's free lessons, never the paid product |

All of these paths stop when the account reaches the plan's student limit. The limit counts every student outside the trash, active or not.

## They can see it, but can they open it?

Seeing and opening are different things. A published product can be locked for a student. And an enrollment never reveals draft content.

When a student cannot open something, check the layers in this order. Stop at the first one that fails.

| Layer | Blocks when |
| --- | --- |
| Showcase status | The showcase is a draft: the shelf disappears, but a product's direct address still opens |
| Product status | Draft; or hidden or unlisted, and the student does not have the product |
| Enrollment | None covers the product, or it is suspended, revoked or expired |
| Access time | The period ended, or the end date scheduled for the student has passed |
| Release rule | The module or lesson has not opened for this student yet |
| Lessons in order | The account requires lessons in sequence and an earlier one is not completed |
| Terms | The student has not accepted them yet |

## Which concept answers which question

| Question | Look first | Then |
| --- | --- | --- |
| What does this offer give the buyer, and for how long? | [Deliveries](https://help.cademi.cloud/en/vendas/entregas.md) | The schedule of each product in the delivery |
| Does this student have the product, and until when? | [Enrollments and access](https://help.cademi.cloud/en/alunos/matriculas-e-acessos.md) | The enrollments behind it and the adjustments made just for them |
| Paid and no access? | [The student paid and has no access](https://help.cademi.cloud/en/vendas/pagou-e-nao-tem-acesso.md) | The sale received and the delivery it matches |
| Why is this module still locked for them? | [Drip content](https://help.cademi.cloud/en/conteudo/conteudo-programado.md) | [Why the student cannot access](https://help.cademi.cloud/en/alunos/por-que-o-aluno-nao-acessa.md) |
| Why did a whole cohort's schedule change? | The delivery or schedule edited recently | Both are live for everyone already enrolled |
| Why didn't they get the certificate? | [Certificates](https://help.cademi.cloud/en/conteudo/certificados.md) | Progress, exam result and the certificate criterion |
| Is a lead converting? | [Diamond Funnels](https://help.cademi.cloud/en/conteudo/funis-diamante.md) | The purchase delivery the funnel expects |
| Why can't new students sign up? | [Plan and student limit](https://help.cademi.cloud/en/conta/plano.md) | [Student registration](https://help.cademi.cloud/en/configuracoes/cadastro-de-alunos.md) |

## Good to know

- **The gateway controls sale enrollments.** Refunds, cancellations and renewals come from the gateway. They change access on their own. You handle manual enrollments and per-student adjustments.
- **The most generous rule wins.** Sometimes several enrollments cover the same product. Then lifetime access beats any term, and the most open release rule applies. A delivery with no schedule opens everything.
- **Buying again never closes content.** "Days after purchase" counts from the student's first purchase that is still valid. Access time, on the other hand, adds up: renewing before it expires adds the new period to what is left.
- **Time acts on its own.** Cademí calculates expiration from the dates. An enrollment can show as active and already be expired. Drip content opens and closes at the exact time.
- **A student is identified by email.** If a buyer uses another email at checkout, they become a second student. Cademí never merges two accounts on its own.
- **History is kept.** Deleting a student or a product moves it to the trash. A delivery is archived, not deleted. Enrollments, progress and reports stay and come back on restore.
- **The student requests the certificate.** Cademí never issues a certificate on its own. The certificate criterion decides when the student can request one.
- **Accounts never mix.** A clone shares content with its source account. It never shares students, sales or reports.