# Before you sell, check this

> The checklist before your first sale: published content, a delivery on the gateway, a test purchase, emails, domain, appearance, terms and your team.

Before you open sales, go through the list below, in order. Do the same before you bring in the students you already have.

Each item prevents a common complaint:

- the student who paid and cannot see the course;
- the email that arrives without your brand;
- the module that opened too early.

**The most important rule:** without the delivery in step 3, no sale gives access.

## 1. The content is published

Showcases, products, modules and lessons start as a **Draft**. Only administrators see drafts.

For students to see them, the status must be **Published** or **Unlisted**. **Unlisted** is visible only to those with access. Inside a product, **Publish All** publishes modules and lessons at once.

Also check the **Offer URL** of each paid product. A student who sees the product on the showcase but does not own it goes to this page. Without it, the **Home** page counts the product under **Products without an offer**.

See [Showcases and groups](https://help.cademi.cloud/en/conteudo/vitrines-e-grupos.md), [Products and formats](https://help.cademi.cloud/en/conteudo/produtos.md) and [Modules and lessons](https://help.cademi.cloud/en/conteudo/modulos-e-aulas.md).

## 2. The release is the way you want it

Without a schedule, every lesson opens as soon as the student gets access.

Does the course open in parts? For example: one module a week, on a date, after an exam. Then:

1. Before the first sale, create the schedule in **Content > Drip content**.
2. Check each rule.

See [Drip content](https://help.cademi.cloud/en/conteudo/conteudo-programado.md).

## 3. The delivery exists and is connected to the gateway

The delivery is what turns a sale into access. Create a delivery for the offer you sell:

1. Open **Sales > Deliveries** and create the delivery.
2. Pick the gateway in **Select a Gateway**.
3. Fill in the **Product ID** exactly as the gateway sends it.
4. Choose the **Sales Mode**: **One-time sale** or **Subscription**.
5. Choose the products released and the **Access Time** of each one.
6. Choose the schedule and the tags.
7. On the gateway, paste the delivery's postback URL.
8. On the gateway, select the events.

**Heads up: this is where most mistakes happen.** A sale that arrives with no matching delivery is stored in **Sales**. But it releases nothing.

See [Deliveries](https://help.cademi.cloud/en/vendas/entregas.md) and [Payment gateways](https://help.cademi.cloud/en/vendas/gateways.md).

## 4. A test purchase went through

Make a real purchase of the offer. Use an email that does not belong to an administrator of the account. Then check:

- The delivery shows **Last sale received** with the date, in the **Gateway connection** section.
- The sale shows up in **Sales > Sales** as processed. If it came with an error, **See sales with errors** shows the reason.
- The access email arrived.
- The login in the email enters the student area and opens the right product, for the right time.

See [Sales received](https://help.cademi.cloud/en/vendas/vendas-recebidas.md) and [The student paid and has no access](https://help.cademi.cloud/en/vendas/pagou-e-nao-tem-acesso.md).

## 5. The emails carry your brand

In **Settings > Emails**, adjust the branding, the sender and the templates:

- **Purchase welcome**: a new student's first sale;
- **Import welcome**;
- the free registration one;
- the new access one.

The first three carry the login and password. You can edit their text. See [Emails](https://help.cademi.cloud/en/configuracoes/e-mails.md).

## 6. Domain and appearance

- **Settings > Domain**: the address with your brand, such as courses.yourbrand.com. It must be a subdomain. Cademí does not accept a root domain. See [Domain](https://help.cademi.cloud/en/configuracoes/dominio.md).
- **Settings > Student area**: page title, accent color, logo, student menu and footer. See [Student area](https://help.cademi.cloud/en/configuracoes/area-do-aluno.md).
- **Settings > Access screens**: the look of the login and signup screens. See [Access screens](https://help.cademi.cloud/en/configuracoes/telas-de-acesso.md).
- **Settings > Sharing**: how the platform link looks on social media and WhatsApp. See [Sharing](https://help.cademi.cloud/en/configuracoes/compartilhamento.md).
- **Settings > App**: if you want to offer the app. See [App](https://help.cademi.cloud/en/configuracoes/aplicativo.md).

Then open **Access as student** and walk through the student area: the showcase, the product page, a lesson. See [The dashboard on your first sign-in](https://help.cademi.cloud/en/comecando/o-painel.md).

## 7. Terms of acceptance

If students must accept terms:

1. Set the platform's **Initial Terms of Acceptance** in **Settings > Student area**.
2. Set a product's terms in the product's **Settings** tab.

Those who already accepted do not need to accept again when the text changes. See [Student area](https://help.cademi.cloud/en/configuracoes/area-do-aluno.md) and [Product terms of acceptance](https://help.cademi.cloud/en/conteudo/termo-de-aceite-do-produto.md).

## 8. Your team has access

In **Settings > Administrators**, create an access for each person on the team. Give each one the permissions of their role.

Use an email different from the one the person uses as a student. The login tries the administrator password first. See [Administrators](https://help.cademi.cloud/en/configuracoes/administradores.md).

## Good to know

- **Password and devices.** Two settings live in **Settings > Security > Authentication**: the initial password of new students and the device limit per student (3 by default). See [Authentication](https://help.cademi.cloud/en/configuracoes/autenticacao.md).
- **Student limit.** Every sale, sign-up or import needs a free seat in the plan. The **Home** page shows the percentage used. The details are in **Plan**, in the avatar menu. See [Plan and student limit](https://help.cademi.cloud/en/conta/plano.md).
- **Students you already have.** Bring them in by spreadsheet in **Students > Imports**. Do it after going through the list above. See [Student import](https://help.cademi.cloud/en/alunos/importacao.md).
- **Certificate.** If the course issues a certificate, enable and set it up inside the product. Do it before the first cohort finishes. See [Certificates](https://help.cademi.cloud/en/conteudo/certificados.md).